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SoChic Stories

Longchamp’s latest monogram pops up at ION Singapore

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The latest monogram trend reinvents Longchamp’s iconic design as an ode to la vie coloreé. Its nine letters – tangled in bright, bold colors – buzz with energy and joy. Designed for the contemporary man or woman, the Longchamp LGP collection is described as intriguing, irreverent and irresistible.

Longchamp’s spin on the modern monogram design is the perfect accompaniment for today’s urban lifestyles. From bags to accessories and ready-to-wear, including several unisex options, dressing up (or down) with Longchamp has been, and will always be, effortlessly chic.

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