French Ways to Experience National Cheese Lover’s Day

January 20 marks National Cheese Lover’s Day — a day that, let’s be honest, could easily last all year in France. More than just an ingredient, cheese is a cornerstone of the French art de vivre: it brings people together, offers comfort, and tells the story of a terroir.

In Singapore too, it is possible to celebrate this day with elegance and authenticity. Here are five very French ways to honour cheese, through the places and people who embody the French spirit in Singapore.

Because a Cheese Lover’s Day worthy of the name always starts with a good product.

For this occasion, head to addresses that showcase French cheesemaking savoir-faire in Singapore.

• Le Petit Dépôt, which offers a selection of cheeses imported from France — along with an exclusive 25% OFF its Raclette & Tartiflette collection, perfect for cosy and convivial evenings.
• Little Farms, for a premium and carefully curated selection.
• So France Épicerie, a true ambassador of French taste.

Melted raclette, generous tartiflette or a platter of aged cheeses: here, everything is designed for pleasure… and sharing.

In France, cheese is never enjoyed on its own. Bread is its natural companion, and the quality of both is equally essential.

To accompany your cheese board, choose:

• PAUL, for its traditional and timeless breads,
• Le Petit Croissant, appreciated for its textures and authenticity,
• Bastille Bakery, which revisits French classics with a modern touch.

A crusty baguette, a country loaf or a seeded bread… and suddenly, cheese reveals its full complexity.

In France, cheese calls for wine — and wine, for cheese. The right pairing turns a tasting into a true sensory experience.

To create a harmonious cheese board, trust our partner wine merchants, true pairing experts:

• Angra Wine & Spirit
• Château Canon Chaigneau
• iDealwine
• One B Wine
• Vinolis Cellar
• Vintage Wine Club

A French tip: the goal is not perfection, but balance. A creamy cheese loves a crisp white, while an aged cheese pairs beautifully with a supple red.

Yes, yes — this is no legend.

In certain regions of France, particularly Normandy and Northern France, there is a popular tradition of dipping a piece of camembert into hot coffee, often at breakfast.
A simple, rustic gesture born in rural areas, where everyday products were combined with pleasure, without any fuss.

For the more curious (and adventurous), why not try the experience in Singapore?
Discover the tradition with Cafés Richard, through a bold cup of coffee and a very French immersion into a little-known tradition.

In France, cheese is rarely eaten in a hurry. It signals the end of a meal, invites people to linger, and keeps conversations flowing around the table.

This spirit of conviviality can be found in several French restaurants in Singapore, where cheese is enjoyed as a shared moment rather than a simple course.
For a truly franchouillard experience, look to:

• Les Bouchons, where generous portions and a warm atmosphere celebrate classic French bistro culture,
• La Brasserie, a lively address that captures the joy of traditional French dining,
• Chez Suzette, where simplicity, authenticity and togetherness are always on the menu.

Here, cheese is not just served — it is shared, discussed and enjoyed, just like in France.

National Cheese Lover’s Day is more than a culinary celebration. It is an invitation to embrace a French philosophy of pleasure: quality products, meaningful moments, and the joy of sharing around the table.

Thanks to our partner members in Singapore, this French art de vivre is closer than ever.
On January 20, take your time. Cut the cheese. Pour the wine. And savour the moment — the French way.