So Chic Stories
Pink October in Singapore: Sweet Gestures of Care and Solidarity
- - Lifestyle & Travel
Every October, Singapore joins the world in turning pink to mark Breast Cancer Awareness Month — a time to honour survivors, raise awareness, and inspire action. This year, 2025, several beloved French brands and community groups in Singapore are adding a touch of sweetness and solidarity to the cause. From elegant afternoon teas to heart-shaped pastries and friendly badminton sessions, here’s how to savour and support Pink October à la française.
A Sweet Gesture of Care: Bonne Maman x W Singapore Afternoon Tea
Bonne Maman and W Singapore Sentosa Cove are proud to present the Pink October Afternoon Tea, a sweet celebration in support of the Breast Cancer Foundation (BCF).
Indulge in an array of pink-hued savoury treats and delicate pastries, each thoughtfully paired with Bonne Maman’s signature jams. Every shade of pink here is more than a colour — it’s a symbol of care, love, and solidarity.
Enjoy this exquisite experience daily from 3pm to 5pm, available throughout the month of October.
💖 Price: $58++ per person
☕ Includes free-flow selected TWG teas and Tanamera Coffee
📅 Available: October 1–31, 2025
📍 Venue: W Singapore – Sentosa Cove
Because sometimes, raising awareness can be as simple as sharing tea and tenderness.
Sweet Treats for a Sweeter Cause: PAUL’s Pink October Collection
This October, PAUL Singapore joins the movement with a charming limited-edition collection that blends French craftsmanship with heartfelt purpose.
Discover PAUL’s locally designed silk scarf, created in collaboration with @honeststudio.sg, presented in an elegant box with a message card — a perfect keepsake with meaning. Each scarf retails at $39.90, with $5 donated to the Breast Cancer Foundation.
And for dessert lovers — PAUL’s heart-shaped macaron makes a delightful comeback this month. With every purchase, $1 goes directly to BCF, making each bite a little act of kindness.
A chic way to support the cause — one scarf, one macaron, and one gesture at a time. 💕
Accueil Singapour: Sport, Solidarity & Sisterhood
The French community in Singapore is also rallying together through Accueil Singapour, which once again supports the Breast Cancer Foundation this year. The association’s members have shown that solidarity can be both sportive and joyful.
🏸 Earlier this month, the Accueil Singapour badminton team gathered for a special Octobre Rose session, dressed in shades of pink and united in energy and goodwill. The court turned into a celebration of movement, hope, and community spirit — a reminder that every gesture counts in the global fight against breast cancer.
📅 Next Pink Session: Tuesday, 21 October 2025
🎗 In addition, many of Accueil Singapour’s members proudly joined the Pink Ribbon Walk 2025 on 11 October, walking in unity with thousands across Singapore.
Join the Movement
Whether you’re sipping tea at the Bonne Maman tea party, sharing a pink pastry at PAUL, or joining a badminton match in solidarity, every action this October helps make a difference.
Support the Breast Cancer Foundation Singapore by wearing pink, joining local events, and encouraging your loved ones to learn about early detection. Together, let’s keep spreading sweetness, strength, and hope — one pink gesture at a time.
