This article is a 2-part interview, you can read the first part here.
#1 – Your notebooks are handmade Indonesia. Why Indonesia ?
It’s really a story of meetings. I was already thinking about launching Blum, always carrying a notebook with me. One day, I had lunch with a friend, who introduced me to another friend of her.
This person told me about her project: the creation of a leather goods brand. As we talked, she explained that she was flying to Indonesia the following week to choose her leathers and make her first prototypes. At that time, I just came out of a 5 years professional experience at Cartier, in leather buying. As she had little experience in the field, we agreed that I would go with her to Indonesia so that I could advise her and help her select her materials.
Having also told her about my project, she asked me to take my notebook with me and that we look together for a way to launch my activity, even to make a prototype.
A week later we took off from Indonesia & I had with me the first prototype of what would become Blum!
#2 – How do you advise someone who is looking for a notebook?
Good question! People who’re buying for themselves a notebook from the Collection simply choose their favorite. This is the easiest because they know their preferences.
Then there are those who buy Blum for a gift. I find them particularly interesting, even touching, because most of the time, they start telling you about the person, their stories & tastes. You get to know someone you don’t actually know [laughs]. It is amazing because these people are extremely eager to please & the search for fabric becomes a real subject.