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SoChic Stories

Quel week-end! French brands, French workshops, French discoveries with So Chic at Boutique Fairs Singapore!

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Quel week-end! From 9-11 November, So Chic and French brands were out in full force at the Boutique Fairs: The Gifting Edition 2018! A French corner, French lifestyle recreated in a classy Parisian apartment, plenty of activities and workshops from beauty to art de vivre and gastronomy, many new French brands to discover, the F1 Pit Building Singapore was buzzing with excitement, originality, and French chic.

The French Brands at So Chic Boutique Fairs

At Boutique Fairs this year, So Chic recreated the most intimate, elegant and cosy place you could possibly find, because what’s in the heart of French lifestyle? The French apartment. Open the doors of a Parisian apartment created in collaboration with Gautier and step into So Chic’s French bubble for an experience à la française, an invitation to walk through the 5 concepts brought to you for a fun and enchanting immersion: the dining room, the living room, the dressing, the beauty corner, and ‘Play with So Chic‘. To read about the 5 concepts, see here!

Here, So Chic had brought together more than thirty French brands for everyone to discover! Our friendly So Chic ambassadors were present throughout the three days, sharing about So Chic and all that is our French way of life! Missed out on a French brand? Find it in the photos below!

The French Workshops at So Chic Boutique Fairs

Throughout all three days, So Chic had the pleasure of conducting workshops and fun French activities with many different brands and many different people! We started with a Frenchy Breakfast with Conscious Delights and Crème Simon on Friday morning, followed by La Petite Boutique Cheese Tasting in the evening. Christofle shared with Boutique Fairs goers the Art de la table on Saturday morning, and then we ate again with Ginett at an exquisite Charcuterie Tasting. Miam! Sunday morning was DIY Masks with Alcheme, and the evening was a Foie Gras Tasting with Café Gavroche. And not forgetting the rum dégustation with House of Rum! Double miam!

The French Experience at Boutique Fairs

So Chic was not the only one at Boutique Fairs bringing the Frenchie flair to Singapore. French boutiques were well present! From Morning June, to My French Concession, Capsule Collection by Juliette, Édition Limitée, Alcheme, and Ashenfeld. Want to find out more about them and other French brands? Visit the Directory on So Chic website!

The French Photobooth at ‘Play with So Chic’

Snip, snap, say cheese! You could say ‘fromage‘ too if you’d like, it’s delicious! The photobooth at ‘Play with So Chic‘ was busy to say the least! Find your photo here below, your French moment with So Chic!

Spotted on So Chic!

Did you walk away with a So Chic tote bag? Did you win at our So Chic lucky draw? Did you post out a So Chic postcard? We’ve mailed these out and you should be receiving them very soon! Take a photo and tag us on Instagram @sochicfrenchguide or Facebook @sochicfrenchguide to share your photos with us! We’ll repost them for you avec grand plaisir! Follow us on social media to get updates on what’s happening with So Chic because there’s always something going on!

Thank you again to Hediard, L’Angelus, Merci Marcel, Morning June, Edition Limitée, Gauthier Millesimes, Café Gavroche and The French Grocer for the amazing prizes!

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French Shopping, Dining & Lifestyle guide in Singapore