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French Shopping, Dining & Lifestyle guide in Singapore

SoChic Stories

Entrez ! So Chic invites you to hang out à la française : 9-11 Nov at Boutique Fairs

Ladies and gentlemen, heard of the amazing news? You can write down 9-11 November on your calendar because the highly anticipated annual Gifting Edition 2018 of Boutique Fairs is coming back this year at the F1 Pit Building to spoil you with new and exclusive collections of accessories, gifts, clothes, lifestyle goods, home decors, etc… of everything.

For three days, So Chic will be there to welcome you in its French den for a truly French experience! An invitation to walk through the 5 concepts brought to you for an immersion into our French bubble.

About Boutique’s Gifting Edition

The Gifting Edition 2018 of Boutique will feature over 250 independent Singapore-based business. It’s the perfect occasion for you to meet with promising designers and cultivate your originality with unique creations. The fair is basically a gigantic 2 floor-5000 square meters of retail space filled with magic and passion. And as you nonchalantly wander around the space stopping from time to time to check out the item that attracted your eyes, you’ll meet with charities and non-profit organisations, new artists eager to share their creations, workshops to learn new skills (and I promise, the versatility of those workshops is quite impressive, there’s something for everyone) and of course great food and wine to unwind. So you have no excuse, don’t miss the event, it happens only once a year.

Live The French Experience with So Chic

Open the doors of a Parisian apartment and step into So Chic’s French bubble for an experience à la française. So Chic has recreated the most intimate, elegant and cosy place you could possibly find, the heart of French lifestyle: the French apartment. An invitation to walk trough the 5 concepts brought to you for a fun and enchanting immersion.

Here’s what you’ll find at the So Chic corner:


Take a seat in the contemporary-chic dining room to discover what So Chic is all about. Be sure to check out the workshops (see the program below) that will take place here, they are a mine of gold when it comes to learn about French culture and techniques!


Take a rest in the super cosy living room filled with a warm beige light and comfy cushions studded around a stylish coffee table. It’s time to get some inspiration for your interiors and discover our French interior brands.


A blast of French fashion. Here, the wardrobe is waiting for you to fall in love with the pieces of its large spectrum of French designs. There is something for everyone, from children to adults, men to women, skinny to plus-size, small to tall, etc…


Imagine the beauty counter of a woman with its illuminated mirror and its elegant shelf revealing the secrets of her beauty. This place is a treasure chest filled with French jewellery and beauty products.


Take a picture at the So Chic photobooth (you can get creative with our French props) and share it on social media to go back with a So Chic tote bag full of French goodness.

Write a So Chic postcard for your friends, your family, your partner, we’ll send them out for you. And maybe with some luck you’ll win
one of our amazing gifts.

French Shopping, Dining & Lifestyle guide in Singapore