SoChic Stories
Ready to visit the new Chanel Le Rouge pop-up boutique?
- - Fashion & Beauty
Chanel celebrates the iconic colour of the House with Le Rouge, red, because it is the colour of life as Gabrielle Chanel said. In 1924, she turned an intense vermillion red into her first lipstick, her signature, a symbol of passion and courage.
Consisting of three showrooms, each unveiling the creative process behind a particular product; the Red Factory allows guests to test and experiment with different shades and textures of red at makeup stations, an infinite array of lipsticks and nail polishes; the Red Corridor presents the iconic Chanel no. 5 fragrance in an irresistible crimson hue, an immersive experience for guests to feel as though they are in the bottle itself. The Red Bar, an intimate lounge to unwind and try specially-concocted red cocktails.
Discover red in every form, every texture
Where: Chanel Le Rouge Pop-up, 72-13 Mohamed Sultan Road
When: Oct 17 – 21 2018, 11am – 10pm (Wed – Fri) and 10am – 10pm (Sat and Sun)
Admission: Register to receive priority entry.
This event admits attendees above the age of 18 only.
